Flavor forecasting provides visibility on the status of the ingredient and macrotrends. Trend data can also help define interesting flavor camps and ingredients to explore in this early phase.
Keep ahead of the latest ingredient trends and macrotrends including but not limited to health, diet and beauty trends.
This solution answers the following questions;
Data on the macrotrends shaping the evolution of the food and drink category last month, over the last 6 months and in the longer term.
Emotional associations, market manifestations, related trends, and scent characterization for each macrotrend.
Insight on how macrotrends and related ingredients differ between countries.
Insights on the trend evolution of ingredients: is an ingredient mainstream, upcoming or novel?
Are the ingredients used in your portfolio or SKUs trending?
Unlock the pairing potential of trending ingredients assessed using machine learning and AI.
How trending are the ingredients used in a specific brand?
Unlock better ingredient trend insights through Foodpairing’s proprietary ontology and artificial intelligence tools.
> To provide insight into how ingredients, categories, flavors and macrotrends evolve over time.
> To inspire flavor pipeline brainstorming.
> To identify flavor camps and concepts for the next innovation pipeline.
> Understand ingredient trendiness: mainstream, upcoming or novel.
> Identify the macrotrends that have emerged in the last month.
> Uncover the macrotrends shaping the last 6 months.
> Chart the evolution of macrotrends over the long term.
> Appraise category evolution across the food and drink landscape.
> Recipe websites
> Blogs
> Social media
> Predict macrotrends per country based on the performance of individual products.
> Generate a trend score per ingredient, per country.
> Predict the evolution ingredient trends: chef, foodie, or mainstream.
> Predicting macrotrends per country based on the trends of individual products
> Generating a trend score per ingredient per country
> Predicting where the evolution of the ingredients are: chef, foodie, mainstream
Insights & portfolio strategy – Early stage insights
> CMI
> R&D
> Marketing
