Develop and predict the success of line extensions or new product innovations using purchase intent and likeability forecasting models.
Identify the concepts with the highest purchase intent and liking scores.
Metrics and insights reveal why a concept will be successful in a specific market.
Screen millions of concepts to increase speed of development and identify winning concepts through digital twins.
> To generate new and distinctive line extensions for a specific target audience and flavor camp.
> To give insights into what drives the trial and liking of your target audience.
> To avoid cannibalization on your core products.
> Predicted liking
> Predicted purchase intent
> Select concept
> Select concept details
> Analytical aroma data via GC-MS
> Analytical taste data via HPLC and photometric methods
> Commercial products from e-commerce websites
> Recipe websites, blogs
> Social media
> Trial and liking prediction on all possible variations within a specific flavor camp
> Generate ideal flavor profile
Concept & formulation development
> CMI
> R&D
> Marketing
