Better formulations, faster

Rapidly changing consumer behavior in the area of wellness, natural ingredients, personalization and digitalization has created the need for faster formulation development in personal care.

Category coverage

Group-16@2x
Skin & body care
Group-31@2x
Shaving products
Group-46@2x
Cosmetics
Group-67@2x
Oral care
Group-96@2x
Hair care
Group-114@2x
Fragrance
Group-129@2x
Active beauty
Group-147@2x
Home fragrance
Client question

Generate a body cream aroma concept formulation appealing to french unisex adults. A relaxing experience with the highest liking and moisturizing effect

France 18 - 65 years Daily Liking +72% Mood State: Relaxation Moisturizing
Digital twin answer

Body Cream: Oat & Lavender

Trial
65%

Liking
75%

Client question

Generate a shampoo aroma concept formulation appealing to an adult audience in the UK market A joyful experience with the highest liking and preventing dandruff

18-65 years UK Liking of +75% 3 x per week Mood state: Joy Preventing dandruff
Digital twin answer

Shampoo: Banana

Trial
72%

Liking
64%

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Prescriptive analytics for personal care.

The personal care industry has to comply with strict legal and market regulations, a large variety of customer requirements, business and cost constraints. Innovating and developing new products becomes more challenging each year, rendering a formula development solution, such as Foodpairing, a necessity.

Simulating the impact formula changes have on customer requirements by using digital twin technology allows future-forward businesses to act decisively, reducing their products’ time-to-market and reaping first-mover benefits.

We make this easy and efficient.

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VLAIO

“Collaborating with VLAIO allowed Foodpairing to validate its AI technology for food and beverages in the fragrance industry. The cutting-edge technology successfully predicted consumer preferences for fragrance formulations with high accuracy. Foodpairing’s models can accelerate new product development for the fragrance industry!”